One On One Business Basic Class

Business Basics 101 will give you all the resources & information you need to start, all in one course.

This is an interactive course where Bernard Bentley, CEO of LoveLifeSwagger & Lead Business Consultant of Bernard Bentley INTL will be helping entrepreneurs throughout the country start their very own business. This will be a private class held online (virtual) from our Headquarters.

The course is 3 hours long and will be accelerated. Please take notes, Q&A at the end and more help can be given afterwards if needed

This course will give the exact information that you need to get stated in the industry from business plan writing, funding, manufacturing, wholesaling and distribution.

Course Content:
Business structure & Entrepreneurship business entity forms

Taxes/Sales Tax/EIN;
basics of tax laws and structure for business formation

Intellectual property;
understanding trademarks, copyright and patents

Business plan & research;
introduction to business plan process and the concept of research and development

Write a mock business plan;
based on information from prior weeks, students will
develop a basic business plan document .

Business Plan Structure;
introduction to the various parts of a business plan and the definitions of each

Logo & Brand Identity;
origins of logo designs, color patterns and branding concepts

Buying wholesale – mark up;
how to buy wholesale and the formulas for retail markup

Customer Service/Sales;
how to identify your potential customers and interacting with customers online and in retail settings

Visual Marketing;
forms of marketing digitally to attract your customers

Creating a brand deck;
now that you have chosen your customer from prior weeks, this will give a snapshot of what the brand stands for to the customers you choose

Public Relations/Press Release;
students will take knowledge from prior weeks and formulate a press pitch to give to the media of their target audience

Understanding Financial Planning;
basic accounting practices

Pitching to investors;
basic concepts of an executive summary and the most effective way to do an elevator pitch

Budgeting to Launch;
what items are needed to launch a successful clothing brand and how much will it cost

Mock Pitch to the Class;
each student will be given 2-5 minutes to make a pitch of their new clothing company to the rest of the class to vote on

Mock Pitch Creations;
students will take all of the information from weeks prior and create a 5 min elevator pitch

This course will give you all of the resources and information that you need to launch your clothing line successfully with lots of FREE information.

This accelerated comprehensive course will introduce up and coming entrepreneurs to the industry from a brand and enterprise perspective. Additional training courses and consulting is available after the course is finished for those who need it.
In 2021 & beyond we look forward to meeting you all and helping you launch your very own business empire.